Publication

A Publication is a structured page allowing you to create nicely formatted citations by completing a simple form. Publications listings can be imported from PubMed.

Choose Publication from + Create Content in the black administrative toolbar. You will be in manual entry mode by default. You can switch to the Import from PubMed tab to import publications directly from PubMed.

You should see a Categorize section. If you have created any Bibliography pages, you can choose to include this publication on those pages by checking the relevant bibliography.

Categories Use this function to group related publications together. When creating a Bibliography, you have the ability to output the list subdivided by using these categories.

In the next section, you will fill out the fields to build your publication page. Only fields marked with a red asterisk are required.

Marketing Services, Community Relations, and Communications Guide

Updated 4-7-23 

Please bookmark this document for easy access at https://vumc365-my.sharepoint.com/:w:/g/personal/selina_staub_vumc_org/EZVDshVT1J1OrJGf9tKLn7oBvOALIWJOpvULRMCnSCtn4g?e=zMEIRR

How your marketing strategist can support you:

Your marketing colleague will help you build a strategy for service line awareness, reputation management, volume building initiatives and annual campaign planning. 

• They can assist you in research to determine 
  • Geographic markets 
  • Target audiences 
  • Competitive analysis 
  • Media buying opportunities
  • And a recommended marketing plan. Tactics of plans may include: 
    • Digital, Print, Radio, and billboards
    • Search engine marketing (SEM) such as Google paid search
    • Search engine optimization (SEO) for website content and organic traffic
    • Social media posts and Facebook advertising
    • Direct mail and Marketo (email) lead generation campaigns 
    • Alignment with Physician Outreach and Connections team
    • Whenever possible your marketing colleague will utilize trackable resources to provide data on campaign performance