Web Policies


Purpose
All Vanderbilthealth.com and ChildrensHospitalVanderbilt.org sites exist to deliver information about medical services at Vanderbilt University Medical Center to the public. All vumc.org sites exist to deliver information about VUMC to academics, medical professionals and internal sources. The domain medschool.vanderbilt.edu is reserved for the School of Medicine.

Contact webhelp@vumc.org if you have questions or comments about VUMC Web Standards or need help securing Web development resources.


Access: All VanderbiltHealth.com and vumc.org sites must be managed using the approved content management system. Overriding pages with custom code is not permitted. Training and support for all content management systems is free and is arranged through Interactive and Web.

Accessibility: All VUMC Web sites should abide by ADAs Web Accessibility requirements wherever possible.

Appropriate Use: The content of all Web pages placed on any VUMC-owned or -managed server or delivered over the VUMC network must comply with all VUMC policies and procedures, as well as local, state and federal laws. Information providers and their sponsors are responsible for ensuring that Web pages are consistent with Vanderbilt standards and conform to existing computer-usage policies.

Authority: Interactive and Web reserves the right to remove, edit or replace any content that does not conform to VUMC standards. All VUMC Web sites must be pre-approved by the director of Web Services. This includes sites hosted on the VUMC server. All sites must comply with the standards listed on this page.

Architecture: Use simple and intuitive layouts. If a site becomes too large and unwieldy, feel free to call on us for help.

Commercial Vendors: Commercial vendors are limited to custom database programming and tool creation. The Barista tool is used to create and maintain all VUMC Web sites. Some exceptions are made for grant-funded or multi-institutional sites without overt VUMC branding.

Content: Text on VanderbiltHealth.com and ChildrensHospitalVanderbilt.org sites should be written at an 8th grade level or lower according to best practices for health literacy. We can help edit text to reach this goal. All content for these sites should be created for a lay-audience -- people who are not medical professionals nor necessarily familiar with Vanderbilt.

Information about academic programs, professional events, internal communications and other matters for medical professionals, with the exception of referring providers, should appear on School of Medicine or vumc.org sites. Any content for patients and/or referring physicians should only appear on VanderbiltHealth.com and ChildrensHospitalVanderbilt.org.

All content must be original, not copied from another source. Placeholder content (coming soon, save the date, etc.) should not be used.

Any page that offers health information must include this disclaimer: This site is not a source of medical advice. The information provided on this site is designed to support, not replace, the relationship that exists between you and your existing physician or healthcare provider.

If you have questions about copyright contact the VUMC general counsel's office.

Domain Names/urls: MCIT buys and registers domain names (urls) for all VUMC departments, divisions, programs and labs. URLs for patient-focused sites (e.g. VanderbiltHeart.com, VanderbiltDiabetes.com, etc) are purchased through VUMC web development, contact your marketing lead for more information.

You are charged only what the registry service charges; there is no extra fee. All domain names must be registered through MCIT to make sure we have accurate records.

For MCIT domain name policies and procedures, see the DNS Policy page.

eCommerce: There should not be any eCommerce on Barista sites.

Homepages: VUMC Web will maintain all VanderbiltHealth.com homepages. We maintain some vumc.org pages, although most are managed by their respective departments. Content for homepages is provided by the department/clinic. Your homepage must include a contact e-mail address as well as the departments U.S. mail address and phone number with area code.

Also include a link back to your departments homepage on each screen of your website. This is important because people can enter your website without first going to your homepage.

The department name should be in the title of your page. this will help search engines find your site. A date when the site was last updated will automatically appear at the bottom of the homepage. Every department should update or refresh the content of its site at least once a month.

Hosting: All sites in the Barista content management system are hosted free of charge with the support of VUMC IT. For other hosting needs, contact VUMC IT.

Interactive: Videos, podcasts and animations enrich our sites and are encouraged. Feel free to use quality content produced by Vanderbilt or, when appropriate, outside sources (all copyright laws apply). Best file format for videos is MP4.

Patient Privacy: Patient health information should not be stored on, transmitted, collected through or otherwise come into contact with SiteBuilder sites.

Social Media: See the VUMC Social Media Toolkit site for details on these resources.

Updates: Update content at least monthly. Content that refers to events in the past or outdated information should be removed. Each department is encouraged to create and follow a schedule for reviewing the site quarterly to be sure content is current.