About the Logo

A strong brand relies on repeated and consistent use of the brandmark.

These guidelines ensure the VUMC brand maintains its stature, that all services provided by Vanderbilt may share in the value of the brand, and that all services may contribute to the brand’s value. Please use the guidelines to assist you in the preparation of your communications materials.

Because the logo is the most recognizable element of any corporate communication, it is important that the VUMC logo always be used in a consistent manner.

  • It is important to note that the oakleaf V symbol should never be used on its own without the wordmark.
  • Always use the logo as provided.
  • Do not modify the proportional relationship between elements within the logo. Do not modify the spacing between elements within the logo.
  • Do not reshape the logo. Logos should never be cut and pasted from a website.


For any questions or concerns, you may email design@vanderbilt.edu.


Clear Zone
The area surrounding the Vanderbilt University Medical Center logo should always be free from other graphic entities, borders and type. This clear zone is demonstrated below. Rare circumstances where room doesn't allow for the entire clear zone should be submitted to Louis LaPrad for approval prior to production.

The minimum space is a set measurement in each signature, determined by the height of the Vanderbilt symbol, and defined as X. The X will change proportionally as the signature increases and decreases in size.


Logo Signatures

Several signature configurations have been developed to keep the brand identity flexible.

Main Logo
This is the logo for predominant use to represent Vanderbilt University Medical Center on print, web and presentation collateral.


Vanderbilt University Medical Center black logo

The oakleaf V symbol should never be used on its own, without the wordmark.

Stationery Logo
This logo is for use on all official stationery of the Medical Center. All stationery requests must go through University Printing Services.